What is an ad hoc study?<\/h2>\n\n\n\n
Unlike standardized quantitative or qualitative studies designed for an entire industry, an ad hoc survey aims to address the specific needs of a company or a local authority.<\/p>\n\n\n\n
An ad hoc analysis is therefore essentially a tailor-made study. It may extend over more than a year, depending on the project. This timeline reflects the need to define the most appropriate methodology for each phase of the study: <\/p>\n\n\n\n
- \n
- Building the survey sample<\/li>\n\n\n\n
- Programming and testing filtered questionnaires<\/li>\n\n\n\n
- Selecting and training interviewers for this specific type of study<\/li>\n\n\n\n
- Identifying and correcting any anomalies<\/li>\n\n\n\n
- Checking and validating the collected data<\/li>\n\n\n\n
- Analyzing the results and preparing a final report<\/li>\n<\/ul>\n<\/article>\n\n<\/div>\n\n
\n Ad hoc marketing studies: the new standard<\/h2>\n\n\n\n
The rise of big data has radically transformed the work of marketing teams. It is no longer possible to rely on industry standards alone to shape your marketing strategy: today, international companies must work simultaneously on diverse concepts such as brand image, customer satisfaction, and market analysis. <\/p>\n\n\n\n
Because each company faces numerous and unique challenges, marketing studies must be adapted on a case-by-case basis.
<\/p>\n","protected":false},"excerpt":{"rendered":"
Ad hoc studies are among the large-scale surveys we conduct at MV2 Group. Like any major analysis, they require multidisciplinary expertise \u2014 from fieldwork to statistical data processing, as well as reporting and team management. For certain projects, we also provide guidance and recommendations, working with you to define the survey approach and establish a rigorous methodology tailored to your specific challenges. What is an ad hoc study? Unlike standardized quantitative or qualitative studies designed for an entire industry, an ad hoc survey aims to address the specific needs of a company or a local authority. An ad hoc analysis is therefore essentially a tailor-made study. It may extend over more than a year, depending on the project. This timeline reflects the need to define the most appropriate methodology for each phase of the study: Ad hoc marketing studies: the new standard The rise of big data has radically transformed the work of marketing teams. It is no longer possible to rely on industry standards alone to shape your marketing strategy: today, international companies must work simultaneously on diverse concepts such as brand image, customer satisfaction, and market analysis. Because each company faces numerous and unique challenges, marketing studies must be adapted on a case-by-case basis.Which customer segments should be studied? Which objectives should be prioritized? Ad hoc studies make this level of personalization possible, giving decision-makers a precise understanding of their environment and enabling them to make the best strategic decisions for their business.<\/p>\n","protected":false},"author":1,"featured_media":4588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[30],"tags":[],"class_list":["post-4582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting"],"acf":[],"_links":{"self":[{"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/posts\/4582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/comments?post=4582"}],"version-history":[{"count":4,"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/posts\/4582\/revisions"}],"predecessor-version":[{"id":4924,"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/posts\/4582\/revisions\/4924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/media\/4588"}],"wp:attachment":[{"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/media?parent=4582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/categories?post=4582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/tags?post=4582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}