{"id":4596,"date":"2025-09-19T14:57:59","date_gmt":"2025-09-19T12:57:59","guid":{"rendered":"https:\/\/mv2group.com\/5-examples-of-ad-hoc-marketing-studies\/"},"modified":"2025-11-14T15:38:02","modified_gmt":"2025-11-14T14:38:02","slug":"5-examples-of-ad-hoc-marketing-studies","status":"publish","type":"post","link":"https:\/\/mv2group.com\/en\/5-examples-of-ad-hoc-marketing-studies\/","title":{"rendered":"5 examples of ad hoc marketing studies"},"content":{"rendered":"\n

An ad hoc study, as opposed to packaged studies, is a customized study tailored to very specific objectives.<\/p>\n\n

Depending on what needs to be analyzed, we adjust the sample and the survey methodology to measure highly targeted marketing segments. Here are a few examples of projects for which we have the opportunity to conduct ad hoc studies. <\/p>\n\n

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Quantifying a market using the ad hoc method<\/h2>\n\n\n\n

In marketing, everything starts with understanding your market. Whether you are launching a new product or seeking to better understand your existing market, the first step is to know its size. <\/p>\n\n\n\n

Before preparing your business plan, consider commissioning an ad hoc study to define the size and potential of your target market.<\/p>\n<\/article>\n\n

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Ad hoc consumer analysis: an essential step<\/h2>\n\n\n\n

Market analysis inevitably means analyzing your consumers. Since every industry has its own specific challenges, we most often conduct ad hoc studies tailored to the target audience: analysis of purchasing behaviors and consumption patterns, assessment of expectations and needs of both satisfied and dissatisfied customers, and more. <\/p>\n<\/article>\n\n

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Identifying a brand\u2019s recognition potential and its impact on customer loyalty<\/h2>\n\n\n\n

An ad hoc survey can also be conducted to better understand how your brand name influences your marketing actions: What is your brand\u2019s level of awareness? How does it impact your sales arguments? What level of loyalty does it generate? <\/p>\n<\/article>\n\n

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Measuring the return on investment of your various marketing campaigns<\/h2>\n\n\n\n

To manage your marketing budget effectively, you first need reliable data to rely on. We conduct many ad hoc studies to assess the return on investment of different advertising campaigns and help you make informed decisions with full confidence. <\/p>\n\n\n\n

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Identifying one or several ideal customer profiles through an ad hoc study<\/h2>\n\n\n\n

Another situation in which we conduct ad hoc studies is persona building. Knowing and understanding your ideal customer means knowing how to communicate with them. We help you define one or several typical profiles so you can prepare your future communication campaigns effectively. <\/p>\n\n\n\n

Before considering any ad hoc study, we need to clearly understand your objectives in order to advise you as accurately as possible and choose the most suitable methodology.Contact us<\/a> to learn more about how we work.<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

An ad hoc study, as opposed to packaged studies, is a customized study tailored to very specific objectives. Depending on what needs to be analyzed, we adjust the sample and the survey methodology to measure highly targeted marketing segments. Here are a few examples of projects for which we have the opportunity to conduct ad hoc studies. Quantifying a market using the ad hoc method In marketing, everything starts with understanding your market. Whether you are launching a new product or seeking to better understand your existing market, the first step is to know its size. Before preparing your business plan, consider commissioning an ad hoc study to define the size and potential of your target market. Ad hoc consumer analysis: an essential step Market analysis inevitably means analyzing your consumers. Since every industry has its own specific challenges, we most often conduct ad hoc studies tailored to the target audience: analysis of purchasing behaviors and consumption patterns, assessment of expectations and needs of both satisfied and dissatisfied customers, and more. Identifying a brand\u2019s recognition potential and its impact on customer loyalty An ad hoc survey can also be conducted to better understand how your brand name influences your marketing actions: What is your brand\u2019s level of awareness? How does it impact your sales arguments? What level of loyalty does it generate? Measuring the return on investment of your various marketing campaigns To manage your marketing budget effectively, you first need reliable data to rely on. We conduct many ad hoc studies to assess the return on investment of different advertising campaigns and help you make informed decisions with full confidence. Identifying one or several ideal customer profiles through an ad hoc study Another situation in which we conduct ad hoc studies is persona building. Knowing and understanding your ideal customer means knowing how to communicate with them. We help you define one or several typical profiles so you can prepare your future communication campaigns effectively. Before considering any ad hoc study, we need to clearly understand your objectives in order to advise you as accurately as possible and choose the most suitable methodology.Contact us to learn more about how we work.<\/p>\n","protected":false},"author":1,"featured_media":4599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[30],"tags":[],"class_list":["post-4596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting"],"acf":[],"_links":{"self":[{"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/posts\/4596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/comments?post=4596"}],"version-history":[{"count":8,"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/posts\/4596\/revisions"}],"predecessor-version":[{"id":4918,"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/posts\/4596\/revisions\/4918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/media\/4599"}],"wp:attachment":[{"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/media?parent=4596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/categories?post=4596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mv2group.com\/en\/wp-json\/wp\/v2\/tags?post=4596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}