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International market research

MV2 International

Deploying a marketing study in 5, 10, or even 80 countries — a challenge? Not for us.
Since 1975, MV2 has been coordinating your international surveys and strategic studies through a unique network covering more than 90 countries.
Data collection, multicultural analyses, and local and global recommendations: we turn international complexity into clear, actionable decisions for your markets.
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Our global
projects

Expand your marketing research worldwide

Thanks to our partners and subsidiaries, we conduct your surveys across five continents to ensure reliable and comparable insights.

Coordinate your international projects

Our Project Managers oversee your studies from start to finish — from briefing to quality control — ensuring robust data delivered on time.

Adapt your tools to each market

Translations, multilingual programming, local coordination: we ensure that your questionnaires and methodologies respect cultural specificities.

Turn data into strategic recommendations

Beyond data collection, we analyze your results and support your international marketing decisions.

Our
process

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Expand your marketing research worldwide

✔️ Global Market Research Network

32 partner companies across 45 countries, specialized in marketing consulting and field research: you gain access to local experts while maintaining a consolidated overall view.


✔️ EFG Worldwide Network

Dedicated data collection partners covering more than 80 countries. Reach your targets wherever they are, without multiplying service providers.


Coordinate your international projects

✔️ Briefing and supervision

We manage local partners and oversee fieldwork execution, saving you time and reducing complexity.


✔️ Multilingual programming

Implementation of CAWI, CATI, or hybrid questionnaires according to your needs. Your surveys are distributed in the respondents’ language to ensure clear and actionable feedback.


✔️ Enhanced quality control

Samples, refusal rates, survey compliance… every step is checked and validated according to your criteria, ensuring reliable and comparable data.

✔️ Timely delivery and deliverables

Our rigorous monitoring ensures that you receive actionable results on time.

Adapt your tools to each market

✔️ Translation and localization

Questionnaires and interview guides translated and adapted to each culture.


✔️ Simultaneous translation

Live interpreting for your focus groups and qualitative interviews.


✔️ Cultural relevance

Each methodology is adapted to the local context to ensure reliable and representative data. This prevents bias and strengthens the validity of your analyses.

Turn data into strategic recommendations

✔️ Ready-to-use data

Cleaned, coded, and centralized datasets to make comparisons easy.


✔️ In-depth analyses

Thematic reports, dashboards, and executive summaries… to help you quickly identify key insights.


✔️ Decision-making support

We turn your data into concrete recommendations, enabling you to make informed marketing decisions tailored to each market.

Two complementary
structures

Founded in 1986

Global Market Research Ltd

A network of 32 associated research companies established in 45 countries, specializing in marketing consulting and strategic analysis.

Founded in 2001

EFG Worldwide

An international network of partners specialized in qualitative and quantitative data collection, now covering more than 80 countries, with up to four partners per country to ensure optimal coverage.

Client
testimonials

Sometimes they do even better than we could expect. The briefs can be a bit vague, but they still manage to make something great out of them. Hats off to them!

Corinne Drouet

Mairie de Paris
Their strength lies mainly in quality and price — a great value for money! The quality of the deliverables, the work itself, and the resources provided to carry out our survey were excellent. The work was done seriously, and the interviewers were experienced (for the mystery visits). You can tell they’re used to handling this type of operation.

Mehdy Boutterouma

Saemes
The data visualization was the icing on the cake — they introduced it as part of the call for tenders. It’s an innovative system that fits perfectly with the broader digital transformation movement.

Fabrice Hallet

Citroën
MV2 has supported us on several projects carried out within different Transdev subsidiaries. Their ability to listen, adapt to our specific needs, and respond quickly has been a real asset throughout our collaborations. From defining the specifications to delivering and presenting the results, the MV2 teams have consistently demonstrated rigor, professionalism, and excellent communication. Working with them has been a real pleasure, and we won’t hesitate to call on their expertise again.

Florian Simon

Transdev
I recommend MV2 because they demonstrate, day after day, their commitment to client support and their determination to see every project through to completion.

Nicolas Cambron

Renault
We feel like we’re working with people we can truly trust. Their expertise and deep understanding of their field are evident, and we have full confidence in the people we collaborate with. They embrace a co-construction approach — every request is taken into consideration, and they always make sure the project moves in the right direction and remains constructive.

Laura Wimel

RATP

We would like to have a study carried out for one of our subsidiaries abroad. Can you handle this?

Our MV2 International team is here to support you throughout your project. From study design to data collection and final delivery, our production managers oversee studies across all five continents on a daily basis, working closely with our offices in Asia and the USA.
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We are a company based in Asia and would like to conduct a study on the French market. How should we proceed?

Our internal organization enables us to respond to all types of requests, both in the French market and in almost every country worldwide. Our offices in Asia, the USA, and North Africa allow us to cover nearly all countries around the globe, working closely with our network of local partners.
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I would like to conduct a study simultaneously in several countries. Will I have one or multiple points of contact?

We know your time is valuable. At MV2 International, one of our Customer Success Managers will be your dedicated point of contact. They will coordinate the entire study and liaise with the teams in each country. If needed, they can also travel from one country to another to supervise fieldwork and take part in team briefings.
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How does an international study work at MV2?

MV2 fully manages international projects using its own resources (telephone and online), dedicated teams across four offices on three continents (Paris, New York & Miami, Shanghai), and a network of locally established partners. Our project managers organize, coordinate, and oversee all the work required to collect qualitative and quantitative data.
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Answer to your
questions

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