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Market research

MV2 Consulting

Our marketing research experts collect highly relevant customer data through rigorous qualitative and quantitative methodologies.
They then support you in turning them into actionable levers to drive an effective marketing strategy, targeted communication, and concrete, results-oriented actions.
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Data that powers your
marketing strategy

Understand your customers

Gaining an in-depth understanding of your customers’ and prospects’ motivations, expectations, and behaviors is essential for effective segmentation, as well as for developing a relevant offer and marketing strategy.

Optimize the customer experience

Listen to your customers, analyze their journey, and manage customer relationships to improve loyalty, engage your network, and increase your revenue.

Analyze the present

Optimize your knowledge of customers, prospects, markets, and competitors through targeted market studies, analyses, and surveys.

Shape the future with a strong marketing strategy

Innovate to stay competitive by anticipating needs through advanced marketing research and product testing.

Our
process

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Understand your customers

✔️ Ethnographic interviews / In-situ studies

Study your customers’ actual practices in their consumption environments to better understand their needs and behaviors.


✔️ Digital qualitative research

Reach your consumers easily, wherever they are, through online surveys and digital qualitative studies.


✔️ Creative workshops

Boost your teams’ creativity to imagine innovative solutions tailored to your market.

✔️ Group meetings / “Ambassador” round tables

Turn your most engaged customers into true brand ambassadors.

Optimize the customer experience

✔️ Study of expected and desired quality

Optimize every stage of the customer journey — the foundation of successful service quality and a key driver of satisfaction.


✔️ Customer satisfaction and perceived quality management

Foster a customer-focused culture to ensure consistent, shared quality.


✔️ Continuously monitor delivered quality

Implement mystery visits, omnichannel evaluations, and quality audits to monitor the quality of your services.

✔️ Quality audits

Measure the implementation and performance of internal processes or those of your partners based on specific criteria.

✔️ Engage your network through data visualization

Use interactive visualization and real-time diagnostic tools to manage your actions and priorities.

✔️ Define your action priorities

Operational analysis and recommendations to strengthen customer loyalty and grow your revenue.

Analyze the present

✔️ CONNAÎTRE ET SEGMENTER SES CLIENTS

Conduct a customer satisfaction survey to identify specific targets and adapt your communication, offers, and distribution strategy.


✔️ Usage study & customer satisfaction survey

Beyond the numbers, we seek to understand your customers’ expectations and behaviors in order to refine your marketing strategy.


✔️ Optimize the customer journey

Through design thinking and co-creation, we enhance the customer experience and foster engagement.

✔️ Marketing positioning and brand image study

Turn your studies into management tools to strengthen your attractiveness in a competitive market.


✔️ Brand and communication review

Measure the impact of your advertising campaigns on consumer recall.


✔️ Benchmark and competitive analysis

Compare your performance to better position yourself in your market.

Shape the future with a strong marketing strategy

✔️ Design new business models, products, and services

Creative and innovative workshops (Blue Ocean, etc.) to create value and stay ahead of your competitors.


✔️ Quantify business potential: pricing, targeting

Assess the market and expectations to define priorities and maximize your chances of success.


✔️ Test new offers and pricing models

Measure the impact and attractiveness of your innovations before their commercial launch.

✔️ Stated preference studies

Use quantitative analyses such as trade-off studies to design offers that meet customer expectations.


✔️ Test and optimize the entire marketing mix

Refine your value proposition, segmentation, and strategies to capture your target markets.

Two complementary
structures

MV2 Client Strategy

Specialist in strategic ad hoc research in France and abroad:
  • Qualitative research department
  • Quantitative research department
  • MV2 Interactive

MV2 Client Experience

Specialist in customer experience studies, particularly in measuring delivered quality:
  • Satisfaction barometers
  • Mystery visits / Service quality evaluations
  • Quality controls and audits

Client
testimonials

Sometimes they do even better than we could expect. The briefs can be a bit vague, but they still manage to make something great out of them. Hats off to them!

Corinne Drouet

Mairie de Paris
Their strength lies mainly in quality and price — a great value for money! The quality of the deliverables, the work itself, and the resources provided to carry out our survey were excellent. The work was done seriously, and the interviewers were experienced (for the mystery visits). You can tell they’re used to handling this type of operation.

Mehdy Boutterouma

Saemes
The data visualization was the icing on the cake — they introduced it as part of the call for tenders. It’s an innovative system that fits perfectly with the broader digital transformation movement.

Fabrice Hallet

Citroën
MV2 has supported us on several projects carried out within different Transdev subsidiaries. Their ability to listen, adapt to our specific needs, and respond quickly has been a real asset throughout our collaborations. From defining the specifications to delivering and presenting the results, the MV2 teams have consistently demonstrated rigor, professionalism, and excellent communication. Working with them has been a real pleasure, and we won’t hesitate to call on their expertise again.

Florian Simon

Transdev
I recommend MV2 because they demonstrate, day after day, their commitment to client support and their determination to see every project through to completion.

Nicolas Cambron

Renault
We feel like we’re working with people we can truly trust. Their expertise and deep understanding of their field are evident, and we have full confidence in the people we collaborate with. They embrace a co-construction approach — every request is taken into consideration, and they always make sure the project moves in the right direction and remains constructive.

Laura Wimel

RATP

Why conduct market research?

Conducting market research helps you better understand the market and consumers, identify opportunities and threats, assess the risks associated with business decisions, improve customer satisfaction, and optimize marketing strategies.
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How is a market research study conducted?

A market research study generally takes place in several stages: defining objectives, collecting data, analyzing the results, and presenting findings and recommendations.
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What are the costs associated with a market research study?

The costs of a market research study vary depending on the scope of the study, the data collection methods, the sample size, the length of the questionnaire, and its complexity.
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How to choose a market research firm?

When selecting a market research firm, it’s important to consider its experience, reputation, client feedback, and areas of expertise. With over 50 years of experience, MV2 Group is a leading research firm in France and internationally.
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Answer to your
questions

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