
Studying consumer buying behavior: what types of studies should you use?
In marketing, understanding your consumers is essential to truly understanding your market. At MV2 Group, we offer a full range
Since 1975, MV2 Group has been supporting with you in addressing your challenges in customer understanding, journey optimization, and new offer development.



surveys conducted
in France
surveys conducted
internationally
Since



















Our experts support you in analyzing, evaluating, and optimizing your networks.

Our MV2 Conseil experts collect highly relevant customer data through rigorous qualitative and quantitative methodologies.

Since 1975, MV2 has coordinated international surveys and strategic studies, through a unique network spanning more than 90 countries.

Alexandre
CARLSBERG
MV2 Transport Director

Edouard
DUFFAU
MV2 Client Strategy Director

Christine
VIGNEAU
MV2 Client Experience Director

Fernand
WIESENFELD
Co-founder

Éric
MARY
Co-founder

Anne Marie
GARCIA
Transport Director, Greater Paris Region
1975
MV2 creation
1990
Creation of our subsidiary MV2 ETC
(Transport and Traffic Studies)
2000
Creation of the EFG brand for conducting international qualitative and quantitative fieldwork.
2001
Establishment of a subsidiary in New York:
EFG Inc.
2008
Opening of EFG Asia subsidiary in Shanghai
2010
EFG Inc. opens Miami office
2017
First emotional study in France with Datakalab, conducted during the presidential debates.
2019
First automated video counting
2025
MV2 celebrates its 50th anniversary

Corinne Drouet

Mehdy Boutterouma

Fabrice Hallet

Florian Simon

Nicolas Cambron

Laura Wimel


In marketing, understanding your consumers is essential to truly understanding your market. At MV2 Group, we offer a full range

Traffic flow studies: a key challenge for all local authorities Over the past few decades, cities have begun shifting their

An ad hoc study, as opposed to packaged studies, is a customized study tailored to very specific objectives. Depending on