5 examples of ad hoc marketing studies

Traffic flow studies: a key challenge for all local authorities Over the past few decades, cities have begun shifting their transport policies. The reasons are clear: a growing urban workforce, environmental impact, and increasingly longer commutes caused by expanding suburban areas. Urban planning, economic development, air quality, public transport strategy… Urban mobility affects many areas and requires a long-term, holistic vision. To achieve this, local authorities need a highly accurate overview of the travel habits of people working in the city, their expectations, and the obstacles they face in their daily journeys. For many years, MV2 Group has made mobility surveys one of its core specialties, supporting local authorities in their transition toward more modern and efficient transport solutions. Clearly defining the objectives of your mobility survey to build the right questionnaires Commissioning a comprehensive mobility study means examining the travel habits of different groups of people, in varied contexts, while taking into account multimodality effects. Depending on the target audiences and the type of transport involved, we will use different survey techniques. Questionnaires at tram or train exits, surveys conducted through works councils, vehicle counts… There are many ways to collect valuable information about a population’s transport habits. Key questions for a transport and logistics study With the growing diversity of transport solutions, it is essential to consider travel patterns that involve multiple modes of transportation. Here are some examples of questions to include in most mobility surveys and traffic flow studies: These are, of course, only examples of standard questions. Every questionnaire we design is tailored to address highly specific issues, following a rigorous methodology.Contact us to discuss your mobility study needs and benefit from the guidance of our experts.

Are you a local authority looking to launch a mobility survey?A transport operator seeking to better understand the layout and performance of your services?Do you manage a public venue and want to optimize your visitors’ journey?Do you need a study on traffic flows? There are several methods for accurately counting flows of people or vehicles.At MV2, we group them into three main categories, to be used depending on the population being studied and the objectives of the survey. Manual vehicle or passenger counts This is a quantitative survey that is simple to design but more complex to implement in the field. Our approach differs depending on whether we are counting road traffic (vehicles) or people arriving at a specific location. Depending on your study’s objectives, we conduct boarding/alighting counts, entry/exit counts, and select the appropriate locations for measuring flows (train stations, stops, platforms, highways, etc.). For these surveys, we use mechanical counters and 4G tablets with geolocation and timestamping to provide you with real-time data. Origin–destination surveys: a questionnaire designed to capture every mode of transport The purpose of this type of study is to understand the travel habits of a specific population. Widely used in mobility research, it must take into account new multimodal behaviors — from cycling to public transport to private cars. To achieve this, we design transport questionnaires tailored to your objectives and distribute them to reach your target population. Studying flows within a specific space Shopping centers, train stations, public services… Managing the movement of people within a building is a key issue for improving service efficiency — and safety.For this type of study, we measure incoming and outgoing flows and identify areas of dispersion and attraction depending on the time of day. For greater precision, we can complement simple or directional counting with a survey designed to better understand your visitors’ travel habits and expectations.