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How to prepare an international market study

When you specialize in international market research, having a presence outside France is essential. At MV2 Group, we are active in Paris, Casablanca, New York, Miami, and Shanghai.

To analyze the demand for a new product, assess the potential of a business, or conduct a market or brand review for a company, we carry out comprehensive studies both in France and abroad.

Our first international survey was launched less than a year after MV2 Group was founded. Thirty years later, we have developed a solid structure that enables us to conduct all types of international market research.

International market research in 7 steps

Conducting a market study abroad requires perfect coordination between all partners involved in fieldwork. We provide you with a dedicated contact person who ensures smooth progress throughout the project and keeps you updated at every stage:

  • Project briefing with the various international partners
  • Programming of multilingual questionnaires
  • Translation of research tools, semi-structured interviews, and focus group guides
  • In each country, quality control of qualitative and quantitative fieldwork (sampling, questionnaire distribution and completion, etc.)
  • Coordination of surveys in each country to ensure deadlines are met
  • Final data delivery
  • Data processing and analysis

At MV2 Group, we work with two organizations operating in more than 80 countries to ensure consistent research methodology, on-time delivery, and precise answers to your business challenges based on reliable data.

Two structures ensuring our presence in 84 countries

MV2 Group is one of the founding companies of Global Market Research LTD, a network of 32 companies. Specializing in marketing consulting, it enables us to rely on local expertise tailored to the country in which we conduct our studies.

Another international network, EFG Worldwide, specializes in marketing data collection and survey techniques adapted to more than 80 countries — and just as many specific markets.

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