Consulting

In marketing, understanding your consumers is essential to truly understanding your market. At MV2 Group, we offer a full range of surveys that will help you understand your market in depth and make the best strategic decisions for your business. Understanding your consumers: the essential first step in decision-making The right message, to the right person, at the right time — these are the fundamentals of marketing. It is therefore essential to have a clear understanding of your consumers’ habits, needs, and aspirations. Depending on your needs and objectives, we will guide you toward one or more types of studies: Optimizing the customer experience to improve loyalty It is always easier — and more cost-effective — to convert existing customers than to acquire new ones. Enhance your loyalty potential through targeted studies such as: Understanding your brand image to know how to improve it Brand image influences your sales techniques as well as customer loyalty. Identify your strengths and weaknesses through tailored surveys: Preparing for the future by quantifying your business potential Understanding your market environment and your consumers is an excellent way to prepare for the future. Stay one step ahead of your competitors with our targeted studies: The studies listed above are only examples of surveys we have already conducted. We also offer tailor-made ad hoc studies to address your needs as precisely as possible.

An ad hoc study, as opposed to packaged studies, is a customized study tailored to very specific objectives. Depending on what needs to be analyzed, we adjust the sample and the survey methodology to measure highly targeted marketing segments. Here are a few examples of projects for which we have the opportunity to conduct ad hoc studies. Quantifying a market using the ad hoc method In marketing, everything starts with understanding your market. Whether you are launching a new product or seeking to better understand your existing market, the first step is to know its size. Before preparing your business plan, consider commissioning an ad hoc study to define the size and potential of your target market. Ad hoc consumer analysis: an essential step Market analysis inevitably means analyzing your consumers. Since every industry has its own specific challenges, we most often conduct ad hoc studies tailored to the target audience: analysis of purchasing behaviors and consumption patterns, assessment of expectations and needs of both satisfied and dissatisfied customers, and more. Identifying a brand’s recognition potential and its impact on customer loyalty An ad hoc survey can also be conducted to better understand how your brand name influences your marketing actions: What is your brand’s level of awareness? How does it impact your sales arguments? What level of loyalty does it generate? Measuring the return on investment of your various marketing campaigns To manage your marketing budget effectively, you first need reliable data to rely on. We conduct many ad hoc studies to assess the return on investment of different advertising campaigns and help you make informed decisions with full confidence. Identifying one or several ideal customer profiles through an ad hoc study Another situation in which we conduct ad hoc studies is persona building. Knowing and understanding your ideal customer means knowing how to communicate with them. We help you define one or several typical profiles so you can prepare your future communication campaigns effectively. Before considering any ad hoc study, we need to clearly understand your objectives in order to advise you as accurately as possible and choose the most suitable methodology.Contact us to learn more about how we work.

Ad hoc studies are among the large-scale surveys we conduct at MV2 Group. Like any major analysis, they require multidisciplinary expertise — from fieldwork to statistical data processing, as well as reporting and team management. For certain projects, we also provide guidance and recommendations, working with you to define the survey approach and establish a rigorous methodology tailored to your specific challenges. What is an ad hoc study? Unlike standardized quantitative or qualitative studies designed for an entire industry, an ad hoc survey aims to address the specific needs of a company or a local authority. An ad hoc analysis is therefore essentially a tailor-made study. It may extend over more than a year, depending on the project. This timeline reflects the need to define the most appropriate methodology for each phase of the study: Ad hoc marketing studies: the new standard The rise of big data has radically transformed the work of marketing teams. It is no longer possible to rely on industry standards alone to shape your marketing strategy: today, international companies must work simultaneously on diverse concepts such as brand image, customer satisfaction, and market analysis. Because each company faces numerous and unique challenges, marketing studies must be adapted on a case-by-case basis.Which customer segments should be studied? Which objectives should be prioritized? Ad hoc studies make this level of personalization possible, giving decision-makers a precise understanding of their environment and enabling them to make the best strategic decisions for their business.